Wendy's Frosty Campaign
In-store table decalsSaatchi & Saatchi
2010
Wendy's latest campaign for its most iconic treat, the Frosty, lets itself do the all the talking about its unique and delicious flavor.
People go to fast food places, because of just that. They want food fast. Last thing they want to do when they walk through the golden arches is think, much less read. Just say a number, get food and go. Good for serving, bad for advertising.
As a result of this insight we redesigned the instore POS based on the mindset of the consumer. Utilizing an appetizin image (a la food porn) with short copy that play up the main brand attribute and ends with a strong call to action.
completed in partnership with the eloquent Jesse Cohen.
People go to fast food places, because of just that. They want food fast. Last thing they want to do when they walk through the golden arches is think, much less read. Just say a number, get food and go. Good for serving, bad for advertising.
As a result of this insight we redesigned the instore POS based on the mindset of the consumer. Utilizing an appetizin image (a la food porn) with short copy that play up the main brand attribute and ends with a strong call to action.
completed in partnership with the eloquent Jesse Cohen.